In today’s reality, well-known bloggers with millions of subscribers have a colossal influence on consumer behavior. Of course, marketers fully use this factor to create effective advertising.
Opinion leaders are able to very quickly promote this or that brand, simply by posting information about it on their page. To organize the most effective advertising with the help of influencers, it is worth understanding how to get influencers to promote your product.
Merits
Advertising promotion involving influencers has many advantages:
- The audience is very loyal to their favorite bloggers. They completely trust their idols on Instagram and willingly buy the same products as them, go to the same establishments, etc.
- The reach of the audience with this method of advertising promotion is very high: it is hundreds of thousands or even millions of users.
- It is possible to use different advertising formats. This can be native advertising, a product review, product placement, etc. When creating advertising content, bloggers show flexibility, implement a creative approach, so that advertising is sure to interest users.
What affects the cost
The cost of influencer services may vary depending on the number of subscribers on their page. To determine the approximate budget that will need to be allocated for an advertising campaign with the participation of influencers, the following factors should be taken into account:
- Goals of the campaign. If there is a need to raise the level of sales, you need to turn to influential bloggers, whose audience mostly consists of well-off people. If there is a need to recruit a large number of subscribers, you need to choose a blogger whose audience is the largest.
- The format of advertising also has a significant impact on the total cost. If it is necessary to post video content, the cost will be higher, because the blogger must spend much more effort to create it than to post a regular post.
- Be sure to pay attention to the amount of advertising content that is already posted on the blogger’s page. Influencers who post a large amount of advertising for different products on their page no longer inspire much confidence in the audience. Therefore, advertising on their page will not be very effective and should be inexpensive.
