After you have done the preparatory work and finally published your project on the Internet, filling it with some content, it is time to think about its indexing by search engines. It is recommended to pay attention to the two most effective structures that have a great effect on the high ranking of new web pages in search engines.
one. The informative part of the resource should be located immediately after the tag <BODY>. Next should be navigation, additional widgets (blocks), footer (bottom of the site) and header (site header).
This layout model contributes to faster indexing of the main page material, after which secondary materials are already indexed.
2. The second structure implies after the tag <BODY> the location of the header with an individual logo, then comes the main part of the site, and then the less important layout elements.
The logo is an important feature of such a structure. It can be both text and graphic, as a link, or enclosed in a tag <H1>. As a rule, such logos are well perceived by search engines.
It should also be mentioned that the tag <H1> should only appear once per page.
Naturally, within the framework of this article it is impossible to tell the entire technical part of creating such methods of structures, however, you still need to know the basic things that contribute to the best indexing.
Before creating new projects, pay attention to the following tips and tricks:
one. Do not make sites on flash
Perhaps many beginners and not only webmasters will not agree with me, but I immediately want to warn many about this error. If you still decide that you will create a flash site, first of all, read the help of leading search engines such as Yandex, Google and Rambler. If you read carefully, you will soon come across information that says that for proper indexing, the website must be static, in other words, made in HTML, or at least pseudo-static (with PHP elements and various other web technologies).
Otherwise, it is recommended to make 2 versions of the site: HTML and FLASH.
2. Do not navigate your site using java scripts
Unfortunately, search robots are not able to “eat” Java Script, therefore, after navigating using this technology, the search robot will visit only the main page of your site, forgetting about the rest.
Search engines love text links. If you are still an ardent adherent of a beautiful design, even to the detriment of the correct indexation, use two types of menu: using Java Script and text.
3. Eliminate non -working internal links
Do not allow the appearance of broken links. All links should be working and lead to existing pages of your site. Otherwise, the search engine can incorrect your resource incorrectly.
Pay special attention to the main page of your brainchild.
An example of writing a correct domain name:
http: // www.Site.ru
An example of writing an incorrect domain name in navigation:
http: // www.Site.ru/index.PHP
http: // www.Site.ru/index.HTM
In navigation or site map, be sure to write down the main address of your resource if you do not want to wait for a long indexation.
four. Remove extra information from the site
Get rid of all unnecessary elements on your site. Think about what you really need and what you don’t. Perhaps some design blocks can be painlessly removed, thereby creating a more attractive and convenient appearance for your visitors
If possible, try to place secondary blocks and insignificant information at the end of the page. For example, these can be various hit counters using Java Script technology, various ad units, etc.d.
Good luck with your site building!